New York Times: Online Ad Revenues Continue to Plunge
July 23, 2009 by
Filed under News
Erick Schonfeld submits:
As if the New York Times (NYT) doesn’t have enough to worry about, with total advertising revenues down 32 percent in the second quarter, its online business is deteriorating as well. In its earnings announcement Thursday morning, the company breaks out Internet advertising revenues of $68 million, which is a 15.5 percent drop from a year ago.
Online Ad Revenues Up: Is the Worst Over?
February 6, 2009 by
Filed under News
Erick Schonfeld submits:
With Time Warner reporting earnings Wednesday, we now have online advertising numbers for the fourth quarter from the four largest players: Google (GOOG), Yahoo (YHOO), Microsoft (MSFT), and AOL. Tallying up their online advertising revenues provides a decent proxy for the health of the overall online advertising industry as a whole, since they represent a majority of those revenues. (For comparison, see IAB numbers for the U.S. only). After a full year of slowing growth, their combined ad revenues actually picked up in the fourth quarter, showing a 3 percent rise compared to the third quarter. Combined revenues grew 8 percent on an annual basis.
Online Ad Revenues Up: Is the Worst Over?
February 5, 2009 by
Filed under News
Erick Schonfeld submits:
With Time Warner reporting earnings Wednesday, we now have online advertising numbers for the fourth quarter from the four largest players: Google (GOOG), Yahoo (YHOO), Microsoft (MSFT), and AOL. Tallying up their online advertising revenues provides a decent proxy for the health of the overall online advertising industry as a whole, since they represent a majority of those revenues. (For comparison, see IAB numbers for the U.S. only). After a full year of slowing growth, their combined ad revenues actually picked up in the fourth quarter, showing a 3 percent rise compared to the third quarter. Combined revenues grew 8 percent on an annual basis.

