Shoring Up the Online Ad Biz
January 29, 2009 by
Filed under News
Erick Schonfeld submits:
The online advertising business is in for a rough patch, especially for display advertising. The signs are everywhere. Yahoo (YHOO), the biggest publisher of display ads on the Web, reported a 2 percent decline in display ad revenues in the fourth quarter, and the New York Times (NYT) is seeing even steeper declines.