Google Ranks as Most Valuable Brand in the World at $100 Billion

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By Leena Rao

Millward Brown, a subsidiary of the WPP, has come out with its annual list and report, BrandZ, that ranks the most valuable brands in the world. Unsurprisingly, Google (GOOG) tops the list for the third year in a row, with the Google brand valued at $100 billion, rising 16% in value over the past year from $86 billion. Microsoft (MSFT) comes in second, with its brand valued at $76.2 billion, only rising 8% in value over the past year. Last summer, Google had the no. 2 reputation in the world, according to The Reputation Index, and Microsoft didn’t even break into the top 40 (the company was ranked #43 in terms of reputation). In last year’s BrandZ rankings, Microsoft was third on the list behind General Electric (GE), so the company has inched a little closer to Google.

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