Newspapers: Give Us More Creativity Please

Mathew Ingram submits:

As many people probably know by now, Google (GOOG) came out with another of its Google Labs features on Monday: a Google News timeline view, which gives users the ability to see and scroll through headlines, photos and news excerpts by day / week / month / year. The sources of this data can also be customized to include not just traditional news sources but also Wikipedia, sports scores, blogs, etc. It’s a fascinating way of interpreting the news — not something that is likely going to replace a regular old Google News headline view, but an additional way of looking at things.

One question kept nagging at me as I was looking at this latest Google effort at delivering the news, and that was: Why couldn’t a news organization have done this? (I’m not the only one to wonder this). Why not a newspaper, or even a collective like Associated Press (which seems to prefer

threats to creativity)? Isn’t delivering the news in creative and interesting ways that appeal to readers what we are supposed to be doing?

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