AOL: Not Giving Up on Propeller Yet

Michael Arrington submits:

AOL’s Propeller launched in 2006 as a “Digg Killer” – a Digg like site with editorial oversight that had massive netscape.com traffic directed to it. All those Netscape users were used to seeing a standard news page, though, and didn’t quite know what to do at the new site.

A variety of changes were made over time, including paying news submitters to lure them from Digg, changing the name to Propeller.com, and occasional layoffs. They even added a mascot. But nothing has stopped the decline of the site, and now AOL is appealing to previous users to come and give it another try.

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